Partnership development and league-building work as part of the founding team at TMRW Sports and TGL
I supported the launch of a new professional sports league from pre-launch through national broadcast, working across partnership strategy, sponsorships, licensing, broadcast deals, and legal execution.
My role sat between business, broadcast, and legal teams, helping structure partnerships, shape narratives, and ensure execution aligned with both commercial goals and live broadcast realities.
Official technology provider, CapTech contributes to TGL's data strategy, competition design, and audience engagement.
Sofi as our first and largest partner, the official presenting sponsor of TGL ahead of the league’s launch in early 2025.
Official operator for league and teams' e-commerce platforms.